Ever feel like some business owners “just get lucky?” Somehow they’re in the right position to receive a windfall or somehow get ahead of the next big thing, though their operations don’t seem to differ much from your own. Why don’t you see any lucky breaks? This amazing episode with Mister Lucky himself, Mark Lachance, will show you exactly how to get lucky—on purpose—using the methods he developed through bringing multiple platforms into billion-dollar earners. Mark was one of the founding members of both VersaPay Inc and Pivotal Payments, helping set the course for these financial heavy-hitters.
In 2016, Mark successfully sold his last endeavor, EVO Payments International Canada—an end-to-end payment solutions provider and merchant acquirer which he founded in 2009 with only one employee. Currently, he is CEO of Maxy Media, a marketing agency that specializes in paid media on social platforms like Tik Tok, Instagram and Facebook. His ability to calculate and analyze risk, see the market for what it truly is and develop multiple platforms to capitalize on multiple markets makes him an excellent source of knowledge about marketing, blitzscaling and “getting lucky” in business. This episode is a story about how one entrepreneur kept taking strategic risks and the advice he has for other entrepreneurs ready to do the same.
// USE YOUR FINANCIALS TO CLARIFY A PATH TOWARDS A MORE VALUABLE BUSINESS: Intentional Growth Financial Assessment
Mark Lachance (Mister Lucky) is the CEO and Lead Investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Mark is also the author of The Lucky Formula, a book that talks about what it means to stack the odds in your favor and reap the rewards from the success. Growing up in a hockey family, Mark started his career as a Hockey Sports Agent and quickly learned he needed a business that was simple to scale and had recurring revenue. Now Mark lives in Florida and has a goal to own the Florida Panthers Hockey Team.
05:02 - “We spoke about having a ‘why.’ My ‘why’ is to never have to work in construction, ever again.” - Mark Lachance
09:40 - “Never literally go all in.” - Mark Lachance
15:40 - “The first thing you learn when you walk in here (if you haven’t gone to one of these events, I highly recommend it) you learn that you’re the problem. You get hit in the face with a shovel, pretty much. The first thing Tony says is, ‘If your business is stuck, you’re the problem.’” - Mark Lachance
16:09 - “I can hire people that are smarter than me and not lose my CEO position and I can actually grow a business quickly and be happy growing the business. Because I can be focusing on what I want to do.” - Mark Lachance
16:52 - “Drop your ego and bring people in (that are better than you) to do the job.” - Mark Lachance
23:00 - “Doing things and helping people grow and developing business is what always gets me juiced and jacked up so that’s what I want to do.” - Mark Lachance
24:54 - “Because, if I deliver tons of positive value out there, there’s a pretty good chance that something’s going to come back to me.” - Mark Lachance
27:10 - “Is that luck or did I stack the odds in my favor that I’d be sitting in that situation? That’s the point.” - Mark Lachance
29:21 - “I’m going to engineer this situation and the value I want, to have as many freakin’ choices as possible so that, when I wake up in 2025, I’ve got the choices I want. But you have to engineer that from five years ago and value creation is going to be the number one mechanism to help you create those choices.” - Ryan Tansom
37:32 - “Performance is, ‘If this, then that.’ So if you’re going to pay me $2 per lead, then I better get that lead for $1.50 or $1.75. That’s why I like the performance model. It’s based on our efforts.” - Mark Lachance
39:29 - “If you diversify your business across many different verticals and many different channels and many different clients, then you have essentially created a recurring revenue business.” - Mark Lachance
Mark Lachance (IG) @Misterluckyofficial
Reach out to me if you have questions about the boot camp!
My guest today is Chris Yeh, entrepreneur, investor, writer, and mentor with two Bachelor’s degrees with distinction from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. Chris co-authored the New York Times best-seller The Alliance as well as the book Blitzscaling with Reid Hoffman (co-founder of LinkedIn). Chris wrote Blitzscaling with Reid to explain how some of the largest companies in the world like Amazon, AirBNB, and Uber use a very specific set of offensive, competitive strategies that prioritize speed to achieve massive scale at incredible speed. In this episode, Chris is going to demystify what some of the world's most valuable companies did in order to reach their highest highs and then break down his concept of blitzscaling. He’ll even go over the principles and methodologies in his book and how they apply to any idea or business. We’ll break down the different principles and methodologies in the book and how they can apply to any idea or business. What You Will Learn How to compete and grow faster than the competition in a winner-take-all market The three key principles of blitzscaling and how they work Business model innovation Strategy innovation Management innovation How the world's most valuable companies use a framework for growth called blitzscaling The five stages of growth a blitzscaling company will go through Why tying your ego in with the company is extremely dangerous Ways to evolve that all-important culture as your company grows How the blitzscaling growth model has changed the world and created the most valuable companies What the network effect is and how it fits into a company’s flywheel Why you must define “what is better” compared to “what currently exists” How to intelligently calculate ...
EP. #3 [THEME ONE] On today’s show we have someone who lives and breathes living life with intention. Rob Dube is the co-founder of imageOne, one of Forbes Top 25 Small Businesses in America, and on the list of the Inc. 5000. Rob recently partnered with his friend and mentor Gino Wickman to create “The 10 Disciplines - manage and maximize your energy”. The 10 Disciplines helps entrepreneurs get unstuck so they can accomplish their long-term goals while avoiding burnout. Over the years, Rob has learned from top performers like Gino and Jack Stack on how to find your energy and focus on the things that matter, all based on “10-Year Thinking.” If you are a business owner that feels stuck or is near burnout, get clear on what you want from your business and why by listening to Rob Dube give an overview on “The 10 Disciplines” on how to manage and maximize your energy. // WATCH THE INTERVIEW ON YOUTUBE: Intentional Growth™ Podcast What You Will Learn What “The 10 Disciplines” are and how they help you manage and maximize your energy. The difference between 10-year thinking and goals. What led Rob to understanding what he wanted from his business and why. Why mindfulness and meditation is a huge core value in Rob’s life. What optimal life means and how it translates to what you want from your business and why. The definition of energy and how it’s used in the context of high performing. ...
[et_pb_section bb_built=”1″ _builder_version=”3.15″ custom_margin=”0px|0px||0px” custom_padding=”0px|0px||0px” custom_margin_tablet=”|0px||0px” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”|0px||0px” custom_padding_last_edited=”on|phone”][et_pb_row _builder_version=”3.15″ module_alignment=”center” make_fullwidth=”on” custom_margin=”|0px||0px” custom_margin_last_edited=”on|tablet” custom_padding=”|0px||0px” custom_padding_last_edited=”on|tablet”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.15″ text_font=”|300|||||||” text_font_size=”20px” header_3_font_size=”26px”] My guest today is Bobby Kingsbury, a principal at a private equity firm called MCM Capital. MCM has been in business for 26 years and invests in small to medium-sized niche businesses. On today’s episode, Bobby tells me how MCM screens its potential investments. We discuss how the private equity business works and how MCM Capital stands out among their competitors. He offers the questions the equity firm asks a potential client and also the questions the business seller should ask the equity firm. Bobby also stresses the importance of having clean financial records to present to the equity firm. He suggests ways to better present your business to get a clearer and firmer price point for your business. There are a lot of nightmare stories out there regarding private equity firms. However, MCM Capital is one of the more honest firms that want to give their sellers the best deal possible. Bobby explains MCM’s motives in their screening process and assures listeners that MCM Capital wants to be a partner with companies, not a dictator. If you are considering working with a private equity firm, this episode is a good resource for you. My next episode will be the second part of this topic. Mark Calcaterra, one of Bobby’s sellers will join us to describe what his experience with Bobby and MCM Capital. So, you will be seeing both sides of the process. You will learn about: Welcome to part one of this two-part topic. MCM Capital’s business history. What Bobby and MCM look for when evaluating a client. How MCM does business with their ...