#299: From Accidental Entrepreneur to an Intentional Exit with Sandy Hansen-Wolf

May 05, 2022 01:23:29
#299: From Accidental Entrepreneur to an Intentional Exit with Sandy Hansen-Wolf
Intentional Growth
#299: From Accidental Entrepreneur to an Intentional Exit with Sandy Hansen-Wolf

Hosted By

Ryan Tansom

Show Notes

After her husband passed away in his early 30s, Sandy Hansen-Wolff had two choices: close down shop or take over and run the one-million-dollar-in-revenue business. Sandy, a former insurance agent, chose to take over the business with her A+ team and continue her husband's legacy.

In this episode, Sandy talks about how she took over the business with little operations knowledge to scale it to eight million dollars in yearly revenue. She shares how it was a “we,” not “I,” effort because of the great employees she had who knew the business inside and out, how partnerships were her secret to scale when she couldn’t hire salespeople, and what personal drivers were at the helm when she sold. This is a great entrepreneurial story about starting with uncertainty and ending in success when tragedy hits.


// WATCH THE INTERVIEW ON YOUTUBE: Intentional Growth™ Podcast


What You Will Learn





Sandy began her speaking and consulting career after she was thrust into entrepreneurship in 2003 when her young husband of one year died of leukemia. She was determined to keep the business going despite industry pressures as well as challenges with the near-bankrupt business.

Sandy turned around that multi-million dollar company from near bankruptcy to a successful sale and exit. 

Now Sandy uses these key insights as the platform for her work with high-level business leaders and entrepreneurs so that they too are empowered to move from struggling to successful and profitable.


Interview Quotes:

08:05  - “It’s hard to sell a company that isn’t financially sound.” - Sandy Hansen-Wolff

14:24  - “Even though it’s a small company, how do we cross-train? And how do we document even the simplest procedures?” - Sandy Hansen-Wolff

14:34  - “My main goal is that these employees–these dedicated employees–would never have that happen to them again, if something were to happen to the owner now, which is a great business model to have.” - Sandy Hansen-Wolff

16:36  - “When you don’t have a lot to lose, you can try.” - Sandy Hansen-Wolff

24:24  - “The joy about not knowing the history is that you can think about everything so differently.” - Sandy Hansen-Wolff 

47:13  - “How do you stay relevant as a small company against big players? You do that through people.” - Sandy Hansen-Wolff

49:04  - “What vision do I have when this gets better? What is it going to look like when this gets better?” - Sandy Hansen-Wolff

60:18  - “Going back to the roots of, ‘Your business should always be for sale, Sandy,’ I said, ‘I’m always willing to entertain a conversation.’” - Sandy Hansen-Wolff


Links and Resources:

Sandy Hansen-Wolff

Sandy Hansen-Wolff, LinkedIn

Sandy Hansen-Wolff, Twitter


Arkona Website

The 5 Intentional Growth™ Principles (5 Videos to Help Clarify Your Vision)

Intentional Growth™ Financial Assessment

Fractional CFO Services


You can also reach out to me via email at [email protected], or on my LinkedIn.

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