#288: Escaping the Legal Billable Hour Hampsterwheel to Start and Sell a Digital Agency with Andy Cabasso

February 17, 2022 01:11:03
#288: Escaping the Legal Billable Hour Hampsterwheel to Start and Sell a Digital Agency with Andy Cabasso
Intentional Growth
#288: Escaping the Legal Billable Hour Hampsterwheel to Start and Sell a Digital Agency with Andy Cabasso

Hosted By

Ryan Tansom

Show Notes

In this episode Andy Cabasso shares his story of leaving the grind of the legal industry to start, grow, and exit JurisPage (a Marketing Agency focusing on law firms).  Even though Andy’s new company was a professional services firm, he explains how he created a hyper valuable marketing agency by focusing on their niche, implementing productization based processes, and never going outside their skill sets and scope of services - even when clients begged him to do a unique project. Andy gives examples on how he scaled his agency using streamline procedures, independent contractors, and focusing NOT on paid ads but content and affiliate marketing to get leads. Whether you’re a professional services firm looking for ways to scale the business and make it more valuable so it can give you exit options, or a business owner looking for an inside scoop as to what makes a great marketing partner, this episode is for you!

What You Will Learn





Andy Cabasso is the co-founder of Postaga, a new all-in-one platform for link building and email outreach. He is also co-founder of Offsprout, which helps web design agencies more easily build websites for their clients by using white-label website building tools. 

Prior to Postaga and Offsprout, Andy capitalized on his life as a lawyer and co-founded JurisPage, an Internet marketing agency focusing on helping law firms create a professional Internet presence and get better visibility online. Andy’s mission is to help make businesses on the Internet more successful. JurisPage was acquired by Uptime Legal in 2016.


07:56 - “No matter how productive or efficient you can be, I can bring in ways to automate things and streamline things.” - Andy Cabasso

08:45 - “Your revenue is tied to hour and a billable rate, not at all tied to productivity.” - Andy Cabasso

13:17 - “There were two aspects of business that we would turn away regularly. We would turn away one-off projects and we would turn away customers that weren’t in our niche.” - Andy Cabasso

19:04 - “The idea of a productized service is that, we’re creating a very thick scope projects so that nothing is a surprise, so that you can adequately price for it knowing (generally) the range of time it’s going to take you.” - Andy Cabasso

22:04 - “To be clear, we didn’t get it right on day one.” - Andy Cabasso

30:03 - “That was part of our marketing. It was, ‘We are in this niche. We are law firm marketing.’ So, just doing websites for law firms.” - Andy Cabasso

31:06 - “You can’t market a law firm the same as you market a restaurant in Minneapolis.” - Andy Cabasso

40:01 - “Making sure that I’m making it as easy as possible for the people who are going to be 46to send customers my way, is very important.” - Andy Cabasso

46:15 - “Here is where we’re at. Here is our trajectory. Here are our numbers. If you have this asset, and this is where it is, what would you tell someone else to do?” - Andy Cabasso


Links and Resources:

Use Coupon Code Podcast50 For 50% Off Your First Three Months on Postaga

Andrew Cabasso

Mastering Your Cash Flow Digital Course

ARKONA Boot Camp

Reach out to me if you have questions about the boot camp!


You can also reach out to me via email at [email protected], or on my LinkedIn.

Other Episodes


November 06, 2019 NaN
Episode Cover

#170: How One Week Killed the Perfect Billion Dollar Deal

On today’s episode, I’m talking with Sunny Vanderbeck. He’s here today to share his wild and crazy ride as an entrepreneur and now as a private equity investor. Through his professional and personal journeys, Sunny realized that “business” is so ingrained in people who you are and what your legacy is, which is why he started Satori Capital. Sunny and I talk about how to figure out what is important to you, how to determine what’s important when you sell your business, and how to make your business even more valuable than it is now. What you will learn: Sunny’s professional and entrepreneurial background How to determine what’s important to you when you sell your business What you should look for in a buyer How to make a list of who you care about and how you should figure out what you want to do with them during your exit “The One-Year Trap” How the same things that make your company more valuable will make it more transferable  Ways to ask yourself one of the most important questions as a CEO, founder, or owner:  At 5:00 PM, what are your employees’ mindsets? How does that impact your culture, your business, and your legacy The moment you decide to sell to a third party, the entire process is optimized for two things (1) the highest price and (2) the highest probability of close How to ask the crazy questions Takeaway: It’s not just about your ...



November 02, 2016 00:33:04
Episode Cover

Why I Love My Business

The psychology of exits… we have a real intellectual take on exit planning and your state of mind this week. In a colorful episode, Allie Harding gives us an academic take on the importance of identity in business, and how this can affect life after it. Understanding the psychology behind the exit is a crucial part of a successful transition. Allie has built up two consultancy companies off the back of extensive academic study, including a PHD in Business Psychology. You know how we always say that a successful exit from a business is as much about life after business as it is about the transaction? (the clue is in the title of the podcast!) Well Allie has the science to back this up. Listen and learn! How does business change the identity of different people? Allie has advised hundreds of business owners down the years. She can define them in 3 separate categories: 1.) Ready Rogers: These are the easiest to deal with when it comes to exit because their self-awareness is at such a level they can walk away and know exactly how they will cope with life after business. They probably have many interests outside of their business, and are already in the habit of disconnecting from work in order to stimulate their mind elsewhere. 2.) Moderate Michaels: They might need some help with their guiding principles but can still be persuaded to change their mindset to help them manage their time after they sell. Their business is basically their life, but the original creative energy they had that helped them build up their business in the first place can still be harnessed with the ...



January 06, 2022 01:14:34
Episode Cover

#282: Leveling Up Your Business by Identifying Mental Blind Spots with Dr. Stacy Feiner

If you have ever experienced the feeling of being overworked, miscommunicated with and unmotivated towards the greater vision, then this episode is for you.Dr. Stacy Feiner—a nationally-recognized innovative and business psychologist, leadership coach, and mentor—has helped hundreds of business owners identify their mental barriers and develop a plan to become a top performer. Today’s episode is a ruthlessly honest look at when business owners need business coaching and why putting it off will cost you. Dr. Feiner shares with us the inherent limitations that come with our own life experiences and how they impact the way we process what we’re experiencing now, from the deal table to a hard talk with our partner. We have mental blind spots where we can’t perceive a different perspective or experience properly, causing miscommunications and mismanagement of our lives and our businesses. This problem is more pervasive than we realize, but Dr. Feiner offers a solution in this episode. Are you ready to level-up your business?   What You Will Learn How to identify and solve the 7 invisible mental blockers that could be holding you back Why it’s important to organize all your priorities into one “ecosystem” of 7 stakeholder groups The four components to strengthen your mindset to achieve the growth you want; psychology, talent, environment, and brain science The difference between therapy and coaching; are you striving to achieve more or stop the fall? Why self-awareness is a crucial attribute of top performers Why Psychology is the most sophisticated science for channeling human drive, talent and potential The four phases to optimize your own psychology to improve performance and achieve your goals faster How to execute a single strategy to align all aspects of your ecosystem Why Dr. Stacy compares ...