#259: Selling a Home Services Company to Create GreenPal, the Uber of Lawn Care

July 29, 2021 01:06:59
#259: Selling a Home Services Company to Create GreenPal, the Uber of Lawn Care
Intentional Growth
#259: Selling a Home Services Company to Create GreenPal, the Uber of Lawn Care

Hosted By

Ryan Tansom

Show Notes

Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on being a business owner —  viewing your business like a video game — and how it can help you accomplish your loftiest goals. His first company, PeachTree, grew to be one of the largest landscaping companies in Tennessee at over $10M in annual revenues, before selling in 2013. Bryan only took a short sabbatical (more on that in the interview) before co-founding GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal is already doing over $20M, over 100,000 active customers, and completes thousands of transactions every day.


What You Will Learn In Today's Podcast Interview


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About the Guest:

Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on the home services market. He is co-founder of GreenPal, a web and mobile app that instantly connects homeowners with home service professionals, where he actively engages with both his team and customers. Outside of work, Bryan likes to hang out with his family and play video games.



04:45 - “All of the fundamentals you learn in the lawn-mowing business apply to every business.” – Bryan Clayton

08:39 - “My business is the thing that lends purpose to my life. It is the thing that causes my life to be interesting. It is the thing that causes my life to almost matter. I didn’t think about it at the time but looking back at it, that’s the case. That’s just how I’m wired.” – Bryan Clayton

09:30 - “To live an interesting life, you have to live an interesting story. You have to do interesting things in your life”  – Bryan Clayton

10:00 - “My business is the storyline to my life.” – Bryan Clayton

11:15 - “I think, if you’re doing business right, every three to four to five years, you should completely evolve as a new person. I’m a completely new person than I was a decade ago when I started this business because the business required that of me.” - Bryan Clayton

15:29 - “To be good at business, you have to be 80-20 good at a lot of different things.” – Bryan Clayton

17:17 - “It might almost be the delineation between a business owner and an entrepreneur.” – Bryan Clayton

21:11 - “So I’m building this company debt-free.” – Bryan Clayton

30:31 - “We had to fund the business off of its own revenue.” – Bryan Clayton

32:16 - “I’m not better than this, I’ve gotta do it.” – Bryan Clayton

34:59 - “Culture doesn’t matter in level 1 or 2.” – Bryan Clayton

37:40 - “Get a single or a double under your belt, then go for the big thing.” – Bryan Clayton

39:11 - “Remove ‘or’ and put ‘and.’” – Bryan Clayton

43:06 - “You spent more money and you’re not mad about it.” – Bryan Clayton

46:44 - “I do at least an hour a day of customer support.” – Bryan Clayton

46:52 - “There’s a gap that develops between customer logic and company logic.” – Bryan Clayton

50:16 - “That's not happening to you. It's happening for you.” – Bryan Clayton

53:09 - “You’ve got to make it really frictionless and accessible to reach you.” – Bryan Clayton

56:22 - “If you’re doing the business right, it should really be you and then the scaffolding around you.” – Bryan Clayton

57:53 - “The more your parents don’t understand what you’re working on, the better your chance of success.” – Bryan Clayton

61:01 - “Your living room needs to be a classroom.” – Bryan Clayton


Links and Resources:

Bryan Clayton’s Instagram: @bryanmclayton

Greenpal: https://www.yourgreenpal.com/ 

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You can also reach out to me via email at [email protected], or on my LinkedIn.

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