Intentional Growth

#208: How One Attorney Turned into an E-Commerce Entrepreneur & Sold Her Brand for 7-Figures

Intentional Growth
#208: How One Attorney Turned into an E-Commerce Entrepreneur & Sold Her Brand for 7-Figures
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Kellianne is a former attorney turned entrepreneur. She shares her story of starting, growing and exiting her Amazon business and how business owners can "get off the hamster wheel".

What You Will Learn in Today’s Podcast Interview:

  • How to grow a company into a valuable e-commerce asset
  • Why selling on Amazon requires its own strategy
  • Where to start if you want to build an e-commerce business
  • The advantage of selling your product through Amazon
  • Why you should build your business around your life rather than your life around your business
  • The power in always knowing the value of your business and your trailing 12 months of EBITDA
  • What advisors you should have in your network if you are selling a company
  • The difference between Investment Bankers and Brokers and how they can help you sell your business
  • What the due diligence process is really like when selling a company
  • Why Kellianne wishes she had built her business with an end in mind from the beginning

Podcast Summary:

Kellianne shares her story about what it was like to leave the world of litigation and start an e-commerce business from the ground up selling products on Amazon.

She brings us awesome e-commerce specific expertise and understands the power of helping owners de-risk their lives so they can have a peace of mind that often doesn’t come with owning a business.

Years into the business, Kellianne decided her ultimate business goal was to sell the company, so she intentionally spent the next year learning everything she could about how to successfully exit a business.

She advocates for a powerful mindset shift for business owners: you shouldn’t wake up one day and decide to sell your business; instead, you should wake up one day and decide to build a valuable business that you can sell whenever you want.

After her seven-figure exit, Kellianne is using her Amazon and exit expertise (and partnering up with our company Arkona) to help other Amazon sellers and business owners grow their companies with an end in mind. 

Check out our Intentional Growth Virtual Cohort - We’re going to be kicking off on September 15th. There are four calls over four weeks. For $1450 you’ll get the course (and will always have access to the course after your purchase), but you’ll also be able to join 6 - 10 entrepreneurs. Together you’ll have roughly 2 - 3 hours worth of work in between phone calls. Each call involves case studies, materials, conversations, Q&A, and is an absolute blast. I really enjoyed the last cohort.

If you want to check it out, click on this link or go to Arkona.io, go to the Digital Course tab, scroll toward the bottom of the page and click on the “Digital Course + Cohort” section. The first ten to sign up will be able to join my partner Pat and I on September 15th. 

About the Kellianne Fedio:

Kellianne is a former attorney turned entrepreneur. After deciding to move away from the world of litigation, she started an e-commerce business from the ground up selling products on Amazon. She intentionally decided her ultimate business goal was to sell the company, and she spent the next year learning everything she could about how to successfully exit a business. After her seven-figure exit, Kellianne is using her Amazon and exit expertise to help other Amazon sellers and business owners grow their companies. 

 

Podcast Interview Quotes:

12:14 – “There are different models of selling. I’m going to classify it all as selling physical products online. That’s what I classify as e-commerce in general. And there are many different models. Whether or not you’re going to have a sellable, transferable business depends on that model.” – Kellianne Fedio

21:35 – “It’s also forced a lot of sellers to look elsewhere for their product manufacturing needs. We all wish we could manufacture in the United States, that would be awesome. For certain brands that’s possible but for a lot of them, it’s not.” – Kellianne Fedio, about the pandemic

29:35 – “No matter what, even if you never end up selling your business, you should always know the value of your business. It’s an asset and you should know the value of that at all times.” – Kellianne Fedio

52:10 - “You really want that fit and you want an intermediary who can identify who the best fit for you is, who is going to see the value in your brand and who is going to pay you top dollar for that.” – Kellianne Fedio

 

Links and Resources:

Build to Sell: Creating a Business That Can Thrive Without You, by John Warrillow

Digital Shelf Strategy

LInkedIn, Kellianne Fedio

Podcast Landing Page, Amazing Exits Podcast

Mastering Your Cash Flow Digital Course

ARKONA Boot Camp

Reach out to me if you have questions about the boot camp!

You can also reach out to me via email at rtansom@arkona.io, on my LinkedIn.


Brought to you by Ryan Tansom of Intentional Growth