Intentional Growth

#182: The 8 Pillars of Trust that Will Accelerate or Destroy a Company with David Horsager

Intentional Growth
#182: The 8 Pillars of Trust that Will Accelerate or Destroy a Company with David Horsager

David Horsager is on the show today because he is an expert on trust and how to build trust. He has more research than almost anyone out there on how trust impacts our economy and businesses. Today he shares his 8 pillars of trust and shows us examples of how we can incorporate them into our daily professional (and personal) lives.

‚Äč‚ÄčTrust, not money is the currency of life. Businesses are built on people and relationships. Therefore, one could argue that building a reputation and culture of trust is the most important thing an entrepreneur could invest in.

 As a culture, we haven’t paid much attention to how important trust is in our lives (until lately where so many things are now transparent). Even as a company, trust can save us money, strengthen relationships, and create bonds with investors and clients. 

 Every value exchange is either made or broken based on each side's level of trust in each other. We have endless contracts, legal teams, software, due diligence, reviews, etc all in an effort to make sure we can validate what someone else promised. 

 Can you imagine how much more efficient our world would be if we knew we could trust the word of the person across from us!?

What you will learn:

  • The reason trust has become such a crucial part of our world
  • The 8 pillars of trust
  • The research that lead David to becoming the Trust expert
  • How the presence of trust is a crucial and valuable asset to your business
  •  How to use the different areas of trust in your business, leadership role and life
  •  How the different pillars interact and what you can do to improve them
  • How trust is incorporated into important decisions in your business
  • Ways to take your ideas of trust and turn them into action
  • The importance of being the same “on-stage” as you are “off-stage”
  • How to rebuild trust if you lost it
  • How to be a leader someone can trust


02:50 - “It’s all about trust and your ability to follow through in your word.” - Ryan

11:28 - “That’s when you know it’s your life’s passion too; when you can do it every day and not get sick of it.” - Ryan

12:50 - “What’s the cost of having a lock on something? That’s the cost of trust.” - David

14:00 - “A lack of trust really is the biggest cost, the biggest expense of a leader, an organization, a global government, etc.” - David


It’s all about trust and your ability to follow through in your word. Everything is based on trust so the best thing you can do is understand these 8 pillars of trust. Incorporating trust in your culture and with your investors, will help create strong relationships.

Links and Resources:

David Horsager, website

David Horsager, Twitter

David Horsager, LinkedIn

The Daily Edge: Simple Strategies to Increase Efficiency and Make an Impact Every Day by David Horsager, Amazon

The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line by David Horsager, Amazon

ARKONA Boot Camp

Reach out to me if you have questions about the boot camp! 

You can also reach out to me via email at or on my LinkedIn


David Horsager is the bestselling author of The Trust Edge and CEO of Trust Edge Leadership Institute. With clients ranging from Fortune 100 companies to professional sports teams and global governments, David has taken the platform across the United States and on 6 continents. He invented The Enterprise Trust Index™ and leads the charge in the nation’s foremost trust study—The Trust Outlook™.

Brought to you by Ryan Tansom of Intentional Growth