Intentional Growth

Intentional Growth™ is a podcast for entrepreneurs and business owners wanting to clarify a path to ... more

Latest Episodes

February 24, 2022 00:59:11
 #289: ER Physician Turns Serial Entrepreneur and Venture Capitalist with Dr. John Shufeldt

#289: ER Physician Turns Serial Entrepreneur and Venture Capitalist with Dr. John Shufeldt

A physician by trade and an entrepreneur by passion, Dr. John Shufeldt has become a healthcare venture capitalist helping other entrepreneurs start and scale their businesses. Like many entrepreneurs, John noticed a problem within his work space that he wanted to fix. And another. And another. Over the course of his career, John founded 15 businesses, including NextCare Urgent Care—which he scaled to 60 locations generating over $100M in revenue—and MeMD, a telehealth company that he sold to WalMart in 2011.In this episode, John talks about why efficiency was his core focus in the founding of NextCare and why he hired a CEO to take over the “operator” part of the business instead of running the day-to-day himself. He also talks about the process of selling MeMD to WalMart and why he chose them as the buyer based on what they wanted to do with his company after they bought it. John's ability to maintain his vision across multiple ventures will inspire you to tighten up your own and see what you're really capable of achieving.   What You Will Learn Why efficiency was the core focus of John's franchise urgent care businesses Why John hired a CEO years after he started and what led him to make that decision John’s definition of founder versus operator and why they are vastly different Why building a company culture from the ground up is so important The “if only” look John experienced that drives him everyday How John knows if he’s on track or off track Why doing something different will increase a businesses intrinsic value Why John chose WalMart as the buyer of MeMD based on WalMart’s healthcare vision How John learned the lesson of “hire for culture fit”    // USE YOUR ...

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February 17, 2022 01:11:03
#288: Escaping the Legal Billable Hour Hampsterwheel to Start and Sell a Digital Agency with Andy Cabasso

#288: Escaping the Legal Billable Hour Hampsterwheel to Start and Sell a Digital Agency with Andy Cabasso

In this episode Andy Cabasso shares his story of leaving the grind of the legal industry to start, grow, and exit JurisPage (a Marketing Agency focusing on law firms).  Even though Andy’s new company was a professional services firm, he explains how he created a hyper valuable marketing agency by focusing on their niche, implementing productization based processes, and never going outside their skill sets and scope of services - even when clients begged him to do a unique project. Andy gives examples on how he scaled his agency using streamline procedures, independent contractors, and focusing NOT on paid ads but content and affiliate marketing to get leads. Whether you’re a professional services firm looking for ways to scale the business and make it more valuable so it can give you exit options, or a business owner looking for an inside scoop as to what makes a great marketing partner, this episode is for you! What You Will Learn The challenges - and solutions - to scaling a professional services firm  Productization in a service versus standardization in a service and what the difference is between the two Why specialization in a services firm helps you increase client satisfaction, profit margins, effectiveness of your marketing, and the ability to scale  Why - and when -  a fixed scope / flat fee pricing structure works in a services firm Why Andy shifted his payment plan for clients to a percentage-by-project (at the start of the contract) and why that approach got his projects through the pipeline a lot ...

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February 10, 2022 01:08:14
#287: How Financial Literacy and ESOPs Exponentially Impact Growth, Culture, and Value with Shawn Burcham

#287: How Financial Literacy and ESOPs Exponentially Impact Growth, Culture, and Value with Shawn Burcham

Shawn Burcham is founder and CEO of PFSbrands, a branded food service company that he started in his garage and grew at over 100% ARR year-over-year for the first few years. Now the company does $100 million in revenue and has an excellent culture that incorporates financial literacy at all levels. Shawn even wrote a book about it all called Keeping Score with GRITT: Straight Talk Strategies for Success to help other entrepreneurs achieve their goals as well.   On today’s show, Shawn talks about when he hit a multi-million dollar threshold and realized he needed to start setting goals and teaching his employees financial literacy so they could better understand how the company ran, made money, and reinvested to keep scaling. He believes culture is at the core of a company’s success, and should always lead naturally into an ESOP before an owner considers exiting. He explains his journey of turning PFSBrands into an ESOP and how it has benefited his business, company culture, and the community around him—and makes it accessible to any business owner. Whether you are looking to build a sustainable company culture or exit your business through an ESOP, this audio master class is for you.   What You Will Learn The benefits of actively teaching your employees financial literacy  The business model and growth strategies Shawn used to scale his company from his garage to $100M Why you need to build a good company culture before you ESOP, not after  A basic breakdown on how ESOPs work, when, and why Why setting ...

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February 03, 2022 01:20:57
#286: Why Will Pemble Started & Sold Web.com After He was Told "We Don't Run in the Halls Here"

#286: Why Will Pemble Started & Sold Web.com After He was Told "We Don't Run in the Halls Here"

An avid builder is probably the best way to describe Will Pemble. Will is a serial entrepreneur who loves building and selling businesses. His most famous venture was building Web.com, a domain hosting and services firm that he sold in 2008. If you haven’t seen Will in business headlines, you may have seen Will on Youtube or Netflix talking about and showing his backyard roller coaster amusement park with five fully functional roller coasters. In today’s show Will talks about vision. In his early career he attended college to become a pilot purely out of interest. In college he learned how important it is to have a crystal clear vision and direction on where you want to go or else, you crash. Taking his pilot philosophy to business, he talks about how the slightest adjustments in the day to day operations of your company can affect the long term value of your brand in the market and valuation when you decide to exit. Understanding what you want from your business before you take off (start) will make those trainwrecks that we all know too well way more manageable from a leadership perspective and strategic planning perspective. If you want to learn about why vision clarity is so important and have a couple laughs in the process, this episode is for you.   Disclaimer: more-than-usual swearing   What You Will Learn How Will knew his job at IBM was not the right fit and took the entrepreneur path Why Will believes flying an airplane relates to starting and growing a business Why Will believes if wrote an acquisition plan for the sale of web.com, it would have sold for way more. How if you are clear where you ...

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January 27, 2022 00:59:51
#285: Understanding The Emotional & Technical Details of Buying & Selling a Business with Lowell Ricklefs

#285: Understanding The Emotional & Technical Details of Buying & Selling a Business with Lowell Ricklefs

Lowell Ricklefs is a 30-year veteran in the SaaS and M&A space. He is currently co-founder & CEO of Traction Advising, a company that helps B2B SaaS companies get acquired. Before starting his firm, Lowell was the COO of a publicly traded company he helped bring to a $260M exit. We cover a lot of ground on today’s show around why buyers want to purchase a business and the real reasons why sellers want to exit. With decades of experience in mergers and acquisitions, Lowell gives his thoughts on business owners tying their identity to the business and the impact that has on everything else, from your family to your health. He has seen this many times — as a buyer as well as an investment banker — and when it comes time to sell, these kinds of owners have a really hard time letting go . . . even after saying, for years, that they want out. We get into the weeds about why it’s so important to understand what you want from the business, emotionally and financially, and the potential challenges you’ll face if you aren’t clear on your intention. If you’re ready to run a better business, this episode is for you!   What You Will Learn The drivers behind financial buyers vs strategic buyers Why strategic buyers will buy a company to avoid losing out on a competitive advantage rather than the benefits the new company will provide Why playing “the emotional game” will place your business in the right hands when selling Why Lowell believes selling a business is no different than a product or service Why certainty and alleviating risk (that the buyer identifies) before the deal is final ...

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January 20, 2022 00:58:25
#284: Unlock Growth by Finding Your Go-to-Market Fit with Tae Hea Nahm

#284: Unlock Growth by Finding Your Go-to-Market Fit with Tae Hea Nahm

Tae Hea Nahm is a venture capitalist who has invested in over 200 B2B companies leading to 11 unicorns like Marketo, TalkDesk, and Workato. Tae Hea is also the founding CEO of software startup, Airspace (who sold to Cisco for $450 Million) and the co-author of Survival to Thrival.  In Today’s show Tae Hea talks about his four steps for nailing your go to market fit so you can unlock your growth and scale your company. He uses a great metaphor of a surfer to hit the point home. We pick apart the steps from Nailing the Customer Journey and solving your customer’s urgent pain (the wave), building the go to market playbook (the surfboard), Operationalizing the playbook and allowing marketing and sales to work together all being backed by clear metrics or magic numbers (continuing to ride the wave). If you are a believer in frameworks for scale, this episode is for you!   What You Will Learn What it means to “catch an emerging wave” when starting a business Founder-led growth vs repeatable process-led growth What “go-to-market fit” is, and how it’s all derived from repeatable processes Tae Hea’s surfer metaphor for directed towards B2B CEO’s Why it’s so important to focus the entire customer journey on transforming your customer to a hero The four steps to take when going to market from Tae Hea’s book, Survival to Thrival Why it’s important to clearly identify when your customer receives their first piece of value Where marketing and sales hand off responsibilities in the customer pipeline Why it’s so important, as an investor, to see the business from the founder’s eyes in order to provide guidance effectively    // USE YOUR FINANCIALS ...

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